So, you are a data scientist? But I thought you worked in marketing! — Every. Single. Time. This was the reaction that I got when I told people I was a Data Scientist in the marketing department of a travel giant. Recently, I have come across a lot of articles on the internet mentioning “use of AI and ML driving optimal investments and sales…

Dear Imposter Syndrome, I am trying to get stuff done here. And you are really not helping. — Clouds of self-doubt and low confidence DESPITE being qualified to do the job you have been entrusted with, especially in the new environments, and new challenges are normal. It’s simply human to feel that way. Everyone feels anxious about the unknown, more than you think. …

With the increasing popularity of incentives-based acquisition strategies in competitive markets, fraud is rampant. How can you prevent fraud at scale using Machine Learning and Data? Let’s have a look! — Incentives-based acquisition strategies can be really useful for growing and scaling up your businesses. However, where there is free money, there is a risk of fraudulent activities. Scale-up and growth businesses can’t afford to burn their valuable marketing budgets on fraudsters. Spending hundreds of man-hours and thousands of dollars on…

Reflecting back on the year makes me feel grateful for all that I have and all the growth that I see in me. It inspires me for another year full of unexpected and amazing experiences ahead! — 2021 wasn’t just another year that went by for me. Looking back it feels like it went away in a blink of an eye, but a lot has happened at the same time. Here are my highlights and big changes that 2021 brought in my life:

I can’t imagine my life without books. But there’s also not enough time in life to read all the books. Here are the top picks for you from my 2021 reading list. — I love reading. I love spending time buried in books — digital or otherwise. I am grateful for these last two years where I could take out so much time to pick up so many books and finish reading them. …

There are good products, and then there are great products. What makes the difference? — As this book keeps showing up on the top of the list of top books to read for a product manager every time I go search for books to read as (then aspiring) a new PM, I decided to pick this book the fifth time with a goal of getting…

These 4 simple things can help you manage your mental health. As they say, consistency is the key. — It was just yesterday when we all were celebrating a new decade, planning our next set of vacations, working hard towards our yearly resolutions after gaining a little too much weight from all the feasting with family and friends. And then came the pandemic that stopped the whole world, slowing…